Product design for ed tech & wellness

How are you arriving today?

Full detail. The field breathes every ten seconds.Calm: softer color, more room, secondary detail tucked away.Rest: one idea per section. Nothing moves fast.

Products that adapt to people. Not the other way around.

I help learning and wellness teams design the moments that decide whether people stay: first runs, hard steps, low-energy days. I design the moments that decide whether people stay. I design the moments that decide whether people stay.

Work with me See the work
Angelica Jade Altman, smiling, curly hair, warm light
Angelica Jade Altman · Fort Collins, Colorado
  • Learning
  • Mental wellness
  • Focus & attention
  • Care access
  • Northern Colorado

Featured work

Four products. One idea: meet people where they are.

Focus

Flowstate

Designing software that adapts support, complexity, and guidance to changing human needs.

Key idea Adapt support, not expectations.

Read the case study for Flowstate

Flowstate orientation screen sorting a to-do list into commitment, project, maintenance and exploration, and offering to break Finish portfolio into smaller steps
Flowstate focus screen showing a single task, Finish portfolio, with one next step button: Open portfolio file
Flowstate reflection screen turning a brain dump into two responsibilities, one errand and one thing on your mind, with a Looks right button
Flowstate, three moments: Orientation Focus Reflection

Learning

ARC

A language learning experience that measures real-world capability instead of daily streaks.

Key idea Capability over consistency.

Read the case study for ARC

ARC mission preview for Café Luna: an illustrated cat barista, the goal of ordering a meal in Spanish, and the three skills you will practice
ARC roleplay in Café Luna where the cat barista asks in Spanish whether the order is for here or to go, with two reply choices
ARC capability reveal: Café Luna complete, a list of what you can now do in Spanish, and the next real-world challenge, ordering food
ARC, three moments: Mission preview Roleplay Capability reveal

Care access

Clarity First

Designing an orientation-first application experience that reduces uncertainty before high-stakes decisions.

Key idea Prepare people before asking them to act.

Read the case study for Clarity First

Clarity First screen asking whether your documents are ready, with the choices Yes, I am ready and Not yet, and a note that you can save and return anytime
Clarity First orientation screen, Here is what to expect, laying out the four numbered steps of a benefits application before it starts
Clarity First application summary with six sections, where only Your Information is unlocked and ready to start
Clarity First, three moments: Readiness check What to expect Application summary

Mental wellness

Anchor

Designing adaptive interactions that reduce cognitive load before asking users to act.

Key idea Support users before expecting action.

Read the case study for Anchor

Anchor check-in asking what feels closest to what is going on, with three sage green choices such as Everything feels like too much
Anchor suggesting one small step, Clear one small surface, with the reassurance that you do not need to figure everything out right now
Anchor reflection screen: you started at Stuck, now Slightly clearer, and that shift matters
Anchor, three moments: Check-in One small step Reflection

Process

How I work.

Three steps. The first one is free.

Book the free audit

  1. Free 15-minute audit

    A short recorded conversation and a written read on where your product or site asks too much.

  2. Three testable ideas this week

    Not a deck. Three concrete changes you can test now.

  3. Design, build, measure

    I design it, I can help build it, and we watch what people actually do.

Work with me

What I offer.

Two ways in for local businesses. Three for ed tech and wellness teams.

See all offers

  1. Start here

    Free 15-minute audit

    A recorded conversation and a short written read on your biggest friction.

    Free · local or call

  2. Local business

    Website design & build

    A responsive, fast, on-brand site. Designed and built.

    2 to 3 weeks · from 3k

  3. Product teams

    Adaptive UX Audit

    Where your product asks too much of tired, distracted or anxious users, and three fixes to test.

    2 weeks

  4. Product teams

    Onboarding & Orientation Design

    First-run, intake and orientation flows that prepare people before asking them to act.

    3 to 4 weeks

  5. Product teams

    Embedded Product Designer

    Fractional design for ed tech and wellness teams shipping behavior-change products.

    Monthly

Angelica Jade Altman, smiling, close crop

About

How I got here

I got here through hospitality, where anticipating what someone needs before they say it is the whole job.

I bring that to products: understand what is happening beneath the surface, then shape the system around the person using it.

More about me

Start here

Working on something people use when they are tired, distracted or unsure?

Start a conversation
Change how this page feels

Full detail. The field breathes every ten seconds.Calm: softer color, more room, secondary detail tucked away.Rest: one idea per section. Nothing moves fast.